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Search engine optimization
Search engine optimization is crucial to your traffic flow. Having your website listed on the first page of a search engines results will give you maximum exposure. And, the closer you are to the top of the page the greater the number of visitors you will receive.
Thus, you should optimize your website to rank somewhere in the top ten results. To do this will require long hours of hard work but, it can be done. Also, be sure to add a ROR/RSS to your root directory to help the search engines classify your site.
How to Optimize Your Website the Easy Way
First focus on your keywords and keyword density but don’t sacrifice your message. Write your content like you were writing to a friend. Let your creativity take over and write from your heart. Focus on what you want to say and don’t worry about optimizing your web page content until you are completely satisfied with your message.
Once you have nailed down your content then utilize the meta tags keywords, description and title. Use your keywords when naming your pages and also for paragraph headings. Not all search engines operate exactly the same. But, if you follow the simple outline below you will do just fine on most of them. The following will give you an overview of what most search engines are like and what they are looking for.
- Are your keywords in your title tags?
- Are your keywords in your content?
- Do your keywords accurately describe the theme or subject of your page?
- What words will users type into search engines to find your website?
- If your website is a business, have you made sure your business address and other information is easily available on each page? (Directories look for this when reviewing business sites.)
- Did you optimize several pages of your site for certain targeted keywords? Be sure that your page titles reflect your keywords and be sure to repeat them in the body text of the page.
- Are there plenty of text links on your pages for robots to follow? (They don’t follow image map links or options in drop down menus.)
- Did you read each engine FAQ to make sure you avoid SPAMMING their database before you submitted your URL? (FAQ’s change often, so you need to keep checking back.)
- Do you have any web sites linking to your website? Links from other web sites similar to your own will increase the relevancy of your website in search engine results.
Note: Remember your keywords should be in your filename, heading (i.e. page title) and in the first paragraph of your web page.
Links from other websites
One of the biggest things that search engines look for, after content and theme, are quality links to your website from reputable internet addresses. Just any links won’t do. They must be roughly the same subject matter and rank well on the search engines. This can be one of the most difficult parts of the optimization process but if your site is interesting, full of rich content and you keep growing your website they will come
Remember that while search engines are a primary way people look for web sites, they are not the only way. People also find sites through word-of-mouth, traditional advertising, the traditional media, news group postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines. Here is a brief tutorial on website promotion.
8 Easy Ways to Optimize Your Website
Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to “optimize” websites.
The end result is that many people now think that only “professionals” can help their website rank high within search engines. But, the truth is that anyone can structure their site so they rank high for many keywords.
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:
1) Target one word for each page:
A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.
2) List your major keywords in the links back to your site:
Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.
3) Make your first 100 words on the page keyword rich:
Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.
Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.
But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.
4) Insert the keyword into your title tag:
In the source code of most pages are “header tags” (also known as Metatags), which help search engines understand the content of the page.
To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)
5) Insert your keywords in the description tag:
The description Metatag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.
6) Insert them into your keywords tag:
Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Metatag has become less popular, it doesn’t hurt to put your keywords here.
7) Place your keyword in the header:
When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.
8) Write your keyword enriched web copy:
Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.
The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.
If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords. The best part is that you do not have to spend any money on the expensive search engine optimizers!